Principal Sponsor 
Gold Sponsor 
Silver Sponsor
Highlights
First Steps to Exporting seminar, key note address, special guest, consumer insights from Michael Walton of Nielsen, sustainability session led by Jeff Clark of Jeff Clark Consulting Ltd, as well as a drinks networking function.
| 8.30-11.00am | First Steps to Exporting |
| 12.30pm | Forum Registration |
| 1.30-1.50 | Welcome & Introduction |
| 1.55-2.15 | NZ Wine Marketing strategic overview and state of export nation |
| 2.15-2.45 | Keynote address |
| 2.45-3.35 | Nielson consumer insights |
| 3.35-4.00 | AFTERNOON TEA |
| 4.00-4.40 | Unveiling of global sustainability research: What does it mean to the gatekeepers? |
| 4.40-5.00 | Formulating sustainability communications plans |
| 5.00-5.30 | Sustainability Q&A |
| 5.30-6.00 | Closing remarks |
| 5.30-5.45 | New Zealand Wine Marketing Programme for the USA |
| 5.45 | Closing Remarks |
| 6.00-7.30 | Drinks Networking Function |
| 7.30 | Generic Fee Payer's Dinner |
Highlights
Dynamics of the US market led by John Gillespie of Wine Colleagues, Northern European market research proudly sponsored by NZTE, video interviews with Scandinavian monopolies, practical workshops, opportunities in Canada, international benchmark tasting & networking function.
| 9.00 | Opening |
| 9.05-9.40 | Dynamics of the us market |
| 9.40-10.10 | Strategies for success in the US retail market |
| 10.10-10.40 | Managing your importer and distributer relationship |
| 10.40-11.00 | US Q&A |
| 11.00-11.30 | MORNING TEA |
| 11.30-12.10 | Northern Europe market research |
| 12.10-12.30 | Growth in Scandinavian markets: building a strategy |
| 12.30-12.50 | Europe & Scandinavian Q&A |
| 12.50-1.50 | LUNCH |
| 1.50-2.50 | 3 concurrent workshops |
| 2.50-2.55 | Move into next workshop room |
| 2.55-3.55 | 3 concurrent workshops |
| 3.55-4.25 | AFTERNOON TEA |
| 4.25-4.50 | Understanding the Canadian market & current state of play |
| 5.50-5.20 | Key channels of Canadian monopoly distribution, relevant market trends, issues & opportunities, and best practices for success |
| 5.20-5.40 | Canadian Q&A |
Highlights
Fongyee Walker of Dragon Phoenix Fine Wine Consulting (Beijing), Simon Zhou of Ruby Red Fine Wine (Shanghai), Gerard Basset MW 'Best Sommelier in the World 2010', Dan Parrot of Laithwaites.
| 8.30-8.35am | Opening |
| 8.40-9.00 | Pan-Asia overview |
| 9.00-9.40 | Understanding the Chinese market: current issues and consumer insights |
| 9.40-10.10 | Practicalities in dealing with the Chinese market |
| 10.10-10.25 | Asia Q&A |
| 10.25-10.55 | BRUNCH |
| 10.55-11.30 | Growing value in the UK & Australia: increasing sales of premium branded wines in multiples & independents |
| 11.30-12.00 | Broadening on-trade distribution and working with the restaurant trade |
| 12.00-12.30 | On-line & mail order |
| 12.30-1.00 | Australia & UK Q&A |
| 1.00 | Closing remarks |
Registration closed!
The New Zealand Wine Exporters' Forum 2011 is at capacity and is now sold out.
If you have any questions regarding the event please contact Martine Gray martine-gray@clear.net.nz or Sarah Thornton saraht@nzwine.com.
