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Highlights
First Steps to Exporting seminar, key note address, special guest, consumer insights from Michael Walton of Nielsen, sustainability session led by Jeff Clark of Jeff Clark Consulting Ltd, as well as a drinks networking function.
| 8.30-11.00am | First Steps to Exporting |
| 12.30pm | Forum Registration |
| 1.30-1.50 | Welcome & Introduction |
| 1.55-2.15 | NZ Wine Marketing strategic overview and state of export nation |
| 2.15-2.45 | Keynote address |
| 2.45-3.35 | Nielson consumer insights |
| 3.35-4.00 | AFTERNOON TEA |
| 4.00-4.40 | Unveiling of global sustainability research: What does it mean to the gatekeepers? |
| 4.40-5.00 | Formulating sustainability communications plans |
| 5.00-5.30 | Sustainability Q&A |
| 5.30-6.00 | Closing remarks |
| 5.30-5.45 | New Zealand Wine Marketing Programme for the USA |
| 5.45 | Closing Remarks |
| 6.00-7.30 | Drinks Networking Function |
| 7.30 | Generic Fee Payer's Dinner |
Highlights
Dynamics of the US market led by John Gillespie of Wine Colleagues, Northern European market research proudly sponsored by NZTE, video interviews with Scandinavian monopolies, practical workshops, opportunities in Canada, international benchmark tasting & networking function.
| 9.00 | Opening |
| 9.05-9.40 | Dynamics of the us market |
| 9.40-10.10 | Strategies for success in the US retail market |
| 10.10-10.40 | Managing your importer and distributer relationship |
| 10.40-11.00 | US Q&A |
| 11.00-11.30 | MORNING TEA |
| 11.30-12.10 | Northern Europe market research |
| 12.10-12.30 | Growth in Scandinavian markets: building a strategy |
| 12.30-12.50 | Europe & Scandinavian Q&A |
| 12.50-1.50 | LUNCH |
| 1.50-2.50 | 3 concurrent workshops |
| 2.50-2.55 | Move into next workshop room |
| 2.55-3.55 | 3 concurrent workshops |
| 3.55-4.25 | AFTERNOON TEA |
| 4.25-4.50 | Understanding the Canadian market & current state of play |
| 5.50-5.20 | Key channels of Canadian monopoly distribution, relevant market trends, issues & opportunities, and best practices for success |
| 5.20-5.40 | Canadian Q&A |
Highlights
Fongyee Walker of Dragon Phoenix Fine Wine Consulting (Beijing), Simon Zhou of Ruby Red Fine Wine (Shanghai), Gerard Basset MW ‘Best Sommelier in the World 2010’, Dan Parrot of Laithwaites.
| 8.30-8.35am | Opening |
| 8.40-9.00 | Pan-Asia overview |
| 9.00-9.40 | Understanding the Chinese market: current issues and consumer insights |
| 9.40-10.10 | Practicalities in dealing with the Chinese market |
| 10.10-10.25 | Asia Q&A |
| 10.25-10.55 | BRUNCH |
| 10.55-11.30 | Growing value in the UK & Australia: increasing sales of premium branded wines in multiples & independents |
| 11.30-12.00 | Broadening on-trade distribution and working with the restaurant trade |
| 12.00-12.30 | On-line & mail order |
| 12.30-1.00 | Australia & UK Q&A |
| 1.00 | Closing remarks |
With a host of significant international and local wine industry speakers, the sixth biennial New Zealand Wine Exporters' Forum is a one-stop-shop for expert market advice and commercial insight on trends in the challenging and changing global wine market.
When faced with difficult market conditions and economic uncertainty the Forum provides an extra edge to small, medium and large exporting companies through access to a wealth of market information, insight and strategies.
The Forum brings together a host of prominent speakers from New Zealand and key export markets to present on trends in the challenging and changing global wine market. In doing so the Forum affords access to latest market statistics and industry information that otherwise may not be easily accessible to individuals.
The forum is a must for wine affiliated companies to equip themselves with the tools for market success and strengthen wine business advantage.
Click on Register Now to register for the Forum - Registration Deadline: 18 May 2011 (10% late fee applies after deadline).
ATTENDANCE COSTS (exc. GST): $450 FOR A MEMBER, $900 FOR A NON-MEMBER
Note: Please register each person separately for the Forum. Please see registration form for accommodation options in Marlborough.
On the morning of 13 July, an optional seminar for wineries or personnel new to exporting will be held at the Marlborough Convention Centre.The First Steps to Exporting primer will explore important aspects of exporting wine and set the scene for the Exporters' Forum itself.
Kicking off the New Zealand Wine Exporters' Forum will be our special guest keynote speaker. More info coming soon...
For a global perspective, an overview will be presented by Nielsen on consumer insights in our main markets. This session will explore key issues and look at current market trends.
The Forum will then unveil the results of a global survey on sustainability and what it means to the gatekeepers in the trade. Following the analysis of the results the focus will shift to how wineries should leverage the sustainable message through marketing and communications.
At the end of the first day delegates can take the opportunity to meet with speakers and catch up with fellow delegates in an informal setting at the Drinks Networking Function to be held in the Pre-Function area at the Marlborough Convention Centre. Following this function an exclusive opportunity is offered to wineries paying the New Zealand Winegrowers Generic Fee to attend the optional Generic Fee Payers Dinner with Speakers at Drylands restaurant in Blenheim.
Day two is split with morning sessions and afternoon workshops. The morning session will focus on how to grow business in profitable markets and will highlight key trends and opportunities for New Zealand wine in North America and Northern Europe. Sessions will examine market research and look at the opportunities, dynamics, strategies for success and advice on managing importer and distributor relationships in Scandinavia and the USA.
In the afternoon delegates will break out into smaller workshops where constructive discussions can take place with world class speakers from the forum.
Participate in your choice of two of the below workshop options:
- Marketing and brand development: Stand out from the commodity crowd
- The Big Red: Understanding Chinese culture from a wine industry perspective
- Firing up the frontline troops: Training & tools for US retail
- Making the most of the Rugby World Cup
- Sustainability practices and their places in marketing
- Getting the best out of the internet: Online & social media
Following the afternoon workshops, attention will switch to a Canadian market overview bolstered by video interviews with Monopoly buyers offering an insight into key channels of monopoly distribution, relevant market trends, issues and opportunities, and best practices for success.
After the forum closes, delegates can attend a comparative tasting of international and New Zealand wines at the Convention Centre. This will offer an insight into the quality and pricing of the key competition in our main markets. Canapés will be served.
The first session of the final day will explore the growing market of China. Presentations from influential Chinese speakers will outline the practicalities in dealing with the complex market as well as looking at consumer insights and issues surrounding wine export.
Following brunch, the forum will continue with in-depth sessions on increasing profitability in established markets and specifically look at the dynamics of growing value in multiples and independents in UK and Australia. Ideas on broadening on-trade distribution and working with the restaurant trade will be presented and the day will conclude with a focus on opportunities in mail order and online retail.
